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“How much should we be spending on marketing?” This is probably one of the most common questions we get asked. Or, on the flip side of that, we hear, “oh, we don’t have a budget. We’re just a small business. We just go with our gut.”
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The market obviously liked what it heard yesterday as it moved up about 15% on the heels of news that the Carfinco Income Fund had a milestone third quarter. The fund hit several records with its highest finance receivables, revenue and net earnings in its history.
Failing to plan ensures planning to fail. Every business, no matter whether the situation is good or bad, needs a strategic marketing plan in place. A plan makes or breaks the success rate of any size company—large, medium or small. In this economy, mapping out a blueprint with effective, easy and proven marketing techniques is imperative.
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